Lead management involves the process of acquiring, tracking, and nurturing potential customers or leads from the initial point of contact until they become sales-ready. It includes activities such as lead capture, qualification, distribution, and follow-up. CRM management refers to the administration and optimization of a Customer Relationship Management (CRM) system. It helps businesses streamline their sales and customer service operations, enhance communication and collaboration, and improve customer relationship management. Integrations enable the seamless exchange of data and information between different tools, such as lead generation platforms, CRM systems, email marketing software, and analytics platforms.