5 Ways to Optimize Pay Per Call Campaigns

Pay per call is not a set it and forget it kind of venture. If you want to earn good, consistent money, you’re going to have to work at it.


Every pay per call campaign you join is an opportunity to earn more than you have before. Over time you will develop skills that will help you earn more revenue, faster.


To help you get started on the path to pay per call success, here are 5 optimizations you can start making to your pay per call campaigns today.

optimize pay per call campaigns

Update your keyword targeting

Keywords play a significant role in the success of your pay per call promotions. If you’re not selecting the right keywords, or worse yet – you’re selecting the wrong keywords, you’re not going to see the results you are hoping for.


Do a little research to understand the offer you are promoting. What vertical is it for — financial services, insurance, or education? What kind of offer is it — product or service? Over time you will become more familiar with the keywords best suited to the particular offer you are promoting. Keep in mind popular keywords like “insurance,” “attorney” and “loans” are going to have a heftier price tag than others.


Change up your copy

If you’re not seeing the results you expected from your pay per call promotions, then taking a look at your copy is a good place to optimize. Is your copy too confusing? Is it unclear about the action viewers are expected to take? Are there any typos or misspellings?


Make sure you’re copy is efficient and clear. Space is limited in these promotions, so make every character counts. The desired action you want viewers to take should be clear. Use action words like “call” or “dial” so viewers know that they are expected to make a phone call.


Refresh your creative

On the internet, looks are everything. If your creative doesn’t stand out, it’s going to get passed up. Make sure you have the most up-to-date creative for the campaign you are participating in. If you are able to, design your own creative. Include all the necessary information for the campaign, bright colors, and clean images.


Try out a different type of promotion method

It’s typically a good idea to focus on a particular promotion method, but if you’re not seeing any results from your efforts it may be time to try something else. There are many ways to run a pay per call campaign – display ads, mobile, social media ads, paid search.


Think about the type of offer you are promoting. Certain offers work better depending on the type of promotion.


Test your promotions at different times

Not all companies have a call center running 24/7. So it doesn’t make sense to drive calls when there is no one there to answer. Look through the documentation provided by the network you are working with.


You can also take advantage of pay per call technology to analyze peak times for phone call volume. You can adjust your bidding and campaigns based on these peak times so you can get the most out of your efforts.


These five optimizations are a good start to help you optimize your pay per call campaigns to drive more calls. Don’t be afraid to try a multiple things to optimize your campaigns. You’ll find the right mix of optimizations that works for your efforts.

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