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5 Common Pay Per Call Mistakes and How To Fix Them

When you’re first starting out in pay per call, you will learn a lot. And you’ll make some mistakes. But it’s important to remember that you can always learn from your mistakes. If you keep at it, you will find great success and a steady stream of revenue in pay per call.

 

Save yourself some time and headaches, check out this list of five common pay per call mistakes.

5 common pay per call mistakes

1. Not understanding the offer

You’re not going to get far if you don’t understand the offer you are promoting. Is it a product or service? Is it expensive? Does it require an appointment or quote? These are the types of questions you should be thinking about when you’re considering promoting a specific offer.

 

How to fix it:

Do your homework. First you need to understand what vertical the offer fits into – whether it’s financial services, legal services, insurance, etc. Next you need to look at what the offer is asking of the audience – are they expected to make an appointment, make a purchase, or ask for a quote? Lastly, you need to understand who the advertiser is – are they a brand, a network, or reseller? You should understand who you’re working with in order to understand what is expected of you.

 

2. Failing to identify the audience

Who’s attention are you trying to get? Who is the audience for the offer you are promoting? If you can’t describe the audience you’re promoting your offer to, you won’t know how to get their attention.

 

How to fix it:

A great way to better understand your audience is to build what is known as a buyer persona. To build a buyer persona, you need to think through key demographics like age, gender, geo-location, and more. If you understand the needs of your ideal audience, you will be able to better understand how you can cater your promotions.

 

3. Using the wrong targeting and keywords

If you don’t take care when setting up your keywords and targeting, your offers might not be seen by your ideal audience.

 

How to fix it:

You need to do your research on the best keywords and targeting setting. The right pay per call network will be a great resource for you to research the best targeting and keyword strategies. Some things that will help you discover the best keywords and targeting strategies for your offer will be an understanding of the offer and the audience (refer to #1 and #2 above!).

 

4. Running pay per call campaigns 24/7

You might be thinking that the more you run a campaign, the more revenue you’re going to generate. This isn’t necessarily true. Your campaign may end up costing you more money than you bring in.

 

How to fix it:

This all goes back to understanding the offer you are promoting. What is the location of the offer? Is it national? Local? Or in a specific number of locations? What type of business is it? What are the business hours? It doesn’t make sense to run a pay per call campaign during the hours when the sales team or call center are closed. Study up on the industry your offer is in, understand when peak call times are, and optimize your campaigns accordingly.

 

5. Forgetting to A/B test your campaigns

Pay per call is never a set it and forget it kind of effort. To get the most out of your efforts, you need to continually learn from and optimize on your campaign.

 

How to fix it:

A/B testing is a great way to help you optimize your campaigns. You will want to test the headline, copy, click to call buttons, images, and more. Make sure all of the adjustments you make still follow the rules and guidelines set by the pay per call network.

 

Don’t be afraid to experiment and test new strategies and tactics. It’s the only way you’ll grow as an affiliate in pay per call. Do you have any cautionary tales for affiliates new to pay per call? Share them with us!

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